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China has 888m short-video users

Updated: August 28, 2021 11:20    Xinhua

BEIJING — China had 888 million online short-video users as of June, accounting for nearly 88 percent of total internet users, a report released on Aug 27 showed.

"Watching short videos and live-streaming has become national entertainment in China," said the 48th China Statistical Report on Internet Development. It added that the number of Chinese live-streaming users reached 638 million, accounting for over 63 percent of total internet users.

The report noted that e-commerce live-broadcast users totaled 384 million, a year-on-year increase of about 75.2 million.

The live-streaming industry has already become intertwined with people's lives, said Qu Tao with the China Association of Performing Arts.

"It is creating more possibilities and value for users," he said.

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