BEIJING — China will kick off a monthlong campaign promoting consumption in May amid efforts to bolster consumer spending as the country has effectively brought COVID-19 under control, the Ministry of Commerce (MOC) said on April 25.

The National Consumption Promotion Month, jointly organized by the MOC and relevant departments and localities, will kick off on May 1 and continue for the entire month. It will feature a series of activities promoting consumption across the country, according to the ministry.

This year marks the 10th anniversary of this event, the MOC said, adding that it has become a signature activity that helps expand domestic demand and spur consumption.

A raft of pro-consumption measures, including coupons and subsidies, will be rolled out during the period.

More than 260 e-commerce enterprises will take part in an online shopping festival, providing a variety of goods ranging from clothing, cars to furniture.

As part of the campaign, the first China International Consumer Products Expo, scheduled for May 7 to 10 in Haikou, capital of South China's Hainan province, has so far attracted a total of 648 international enterprises and over 800 domestic companies, the MOC said.