As part of efforts to enhance its soft power, Shanghai launched IP SHANGHAI on Nov 8, an online platform for sharing resources related to the city.

Available in Chinese and English, the platform allows people from around the world to share pictures, videos, articles, designs, and activities related to the city through its website and social media accounts.

IP SHANGHAI presently has a collection of about 300,000 pictures, 30,000 videos, and 100 H5 creations. Around 6,700 photographers and designers have also joined the platform.