China has remained the world’s largest consumer of outbound tourism for four consecutive years, contributing more than 13 percent to global tourism.

China’s tourism industry is witnessing historical changes based on the ideas of innovative, coordinated, green, inclusive, and sharing development, as efforts are being made to transform the development mode from the previous “scenic spot tourism” to “regional-based tourism”, said Li Jin, head of the China National Tourism Administration.

In the first three quarters of 2016, the number of domestic tourist visits notched up 3.36 billion, the number of inbound and outbound tourist visits reached 194 million, and tourism revenue hit 2.9 trillion yuan ($430 billion), indicating year-on-year growth of 11 percent, 13.5 percent, and 3.7 percent, respectively, according to data from China International Travel Mart.

Founded in 1998, Asia’ largest tourism fair saw the rapid development of China’s tourist industry and witnessed China’s cooperation with the world in tourism.

An LED screen at the travel mart showed that by 15:00 on Nov 11, transaction data from Fliggy, a tourism business of Alibaba, reached 1.5 billion yuan, equaling the total for the same day last year.