Chinese enterprises are working very hard to make their products more competitive in the global market. CCTV reporter visits one enterprise that invests in Hangzhou, to see how it is working to bring the “Made in China” label to a higher level.

For many Chinese people, a glass of warm soy milk is what’s best for breakfasts. Put the soybean in, add water, and minutes later, you can enjoy the healthy and smooth drink.

But Chinese families can’t make this traditional drink at home before this machine was invented by the founder of Joyoung in 1994. The product has won over Chinese families. So far, over 100 million sets have been sold across the country.

And the company has marketed a machine, making it much easier to make soy milk. The company believes, through innovation, it can upgrade Chinese families’ kitchens.

“We hope more customers can see that we are not only a brand that produces home appliances, but see how our products can make the process of cooking easier and happier, as well as produce more nutritious food,” said Zhou Kai, branding director of Joyoung.

The company hopes to keep up their products with China’s fast changing society.

You know as reporters, we always dine out or order food in. Sometimes we really really want to cook some meals for ourselves. But it is kind of an exhausting job.

So this is a magic machine to me. This is Chinese dish cooking machine. It is designed by a company here in Hangzhou. It has 108 recipes. What I need to do is to put the ingredients into this pot and add in some seasonings. Close it down and press OK. So in about 4 and half minutes, I can have a delicious meal.

The success comes after years of dedication in R&D and a strong team of workers in the production line.

Zhou also said, “We dedicated our research efforts to improving and innovating our products. Through the years, we think a tiny improvement in our products is a win for us.”

To improve efficiency and product quality, the company streamlines the manufacturing process. Now only 5 workers are needed to assemble a soy milk machine. But before, the whole production line requires 40 people. Such change comes after years of experiences in the manufacturing front line.

Joyoung is among many manufacturers, that focus on innovation and constant upgrades. They represent the new “Made-in-China” brand.