Trade between China and Russia was worth more than $100 billion in 2018, and the two countries expect it to double in the next few years. Meanwhile, cross-border e-commerce hit $3.7 billion, up over 20 percent year-on-year, in the first three quarters last year. Although it still accounts for only a small portion of the total, many are confident with the strong growth potential in the sector.
At this year’s China-Russia Expo, industry insiders from both sides come together to exchange experience to deal with current challenges and better exploit the market potential. Sergey Iniushin, Russia’s Trade Representative in China, pointed out that Russian consumers used to shop on the US or European e-commerce platforms, but now most of them use Chinese ones like Alibaba. But he said that there are problems that still need to be tackled. Namely, Chinese goods sold to Russia account for the vast majority of the total China-Russia e-commerce turnover.
Representatives of the e-commerce industry have their own concerns. Tao Sha, CEO of Epinduo, said her company has been specializing in online-to-offline (O2O) sales of Russian goods for three years. She realized that imported Russian products are mostly prepackaged food with a limited profit margin. Popular Russian meat and dairy products still face import restrictions. Household chemicals have long import procedures and low brand awareness. Besides, only very few goods meet shelf-ready criteria of big Chinese e-commerce platforms. These things all require a favorable environment.
Last year, China and Russia signed a memorandum of understanding to establish a bilateral e-commerce cooperation mechanism. Qian Fangli of China’s Commerce Ministry’s department of e-commerce and informatization said China’s New e-Commerce Law has laid the ground for high-quality development of the sector. And at a local level, Harbin has also been green-lit as one of the 22 cities to establish cross-border e-commerce pilot zones.
