Spring is in the air when flowers bloom, tea leaves unfurl, travelers flock to gardens, orchards, and rolling hills to embrace the season's warmth. From scenic strolls to hands-on harvests, the joy of spring spills into markets and villages, fueling tourism, cultural experiences, and rural revitalization.
The pulse of a flourishing economy in spring is captured through the laughter of visitors, the rustle of blooming flowers, the influx of vehicles with out-of-town plates, and the hustle and bustle of vendors.
Visitors take photos in Zhaoxing Dong Village of Liping County, Qiandongnan Miao and Dong Autonomous Prefecture, southwest China's Guizhou Province, March 17, 2025. [Photo/Xinhua]
Tourists enjoy blooming cole flowers by a sightseeing train in Jiangling scenic spot of Wuyuan County, Shangrao City, east China's Jiangxi Province, March 23, 2025. [Photo/Xinhua]
Tourists pick tea leaves at a scenic spot in Wuyi County of Jinhua City, east China's Zhejiang Province, March 25, 2025. [Photo/Xinhua]
Visitors experience traditional Chinese makeup during a spring-themed fair in Yuyuan Garden Mall in east China's Shanghai, March 20, 2025. Combining the spring floral scenery, traditional parades, performances and trendy markets, the fair offers visitors an immersive experience of traditional Chinese culture. [Photo/Xinhua]
Tourists enjoy leisure time at a coffee manor in Pu'er, southwest China's Yunnan Province, Jan. 7, 2025. [Photo/Xinhua]
Tourists enjoy meals amid blossoming flowers in Quchi Township of Wushan County, southwest China's Chongqing, March 21, 2025. [Photo/Xinhua]
Tourists select cultural and creative products at a market amid blossoming peach blossom in Hongqiao District of Tianjin, north China, March 15, 2025. [Photo/Xinhua]
An aerial drone photo taken on March 24, 2025 shows tourists enjoying cole flowers at Qianduo scenic spot in Xinghua, east China's Jiangsu Province. [Photo/Xinhua]
Tourists visit a rapeseed flower field in Chating Town of Wangcheng District, Changsha City, central China's Hunan Province, March 27, 2025. In recent years, Chating Town has actively promoted the industrialization of rapeseed cultivation by planting over 10,000 mu (about 666.67 hectares) of rapeseed. Meanwhile, the town has organized various cultural and tourism activities featuring rapeseed flowers, with an aim of integrating local agriculture and culture into tourism for rural revitalization. [Photo/Xinhua]
Actors perform an eagle dance, a national intangible cultural heritage, in Taxkorgan Tajik Autonomous County, northwest China's Xinjiang Uygur Autonomous Region, March 22, 2025. Tajik Autonomous County of Taxkorgan in Xinjiang boasts various intangible cultural heritages. Around Spring Equinox, the fourth solar term in the Chinese lunar calendar which falls on March 20 this year, the county has integrated its landscape resources with its traditional ethnic culture to hold intangible cultural heritage performances and cultural and sports activities, as a way to attract visitors and promote its tourism in spring. [Photo/Xinhua]
An aerial drone photo taken on March 21, 2025 shows a section of Hainan Coastal Scenic Highway in Qionghai, south China's Hainan Province. Empowered by Boao Forum for Asia, Qionghai has built an exquisite array of rural clusters and embarked on a road to rural revitalization driven by tourism. [Photo/Xinhua]
Tourists visit Shaxi Town in Jianchuan County, southwest China's Yunnan Province, March 17, 2025. Shaxi, a remote township in Jianchuan County, was once an important trading hub for tea, herbs, silk and salt on the ancient Tea Horse Road, a trade route dating back to the Tang Dynasty (618-907). The ancient temples, old alleys and caravansaries of the ancient town are reminders of past glories and attract tourists from around the world. [Photo/Xinhua]
Tourists take a boat on the Ronghu Lake in Guilin, south China's Guangxi Zhuang Autonomous Region, March 12, 2025. Guilin, renowned for its breathtaking karst landscape, is one of China's most iconic destinations. Nestled in the Guangxi Zhuang Autonomous Region, Guilin is celebrated for its stunning natural beauty, with limestone peaks and serene rivers that attract visitors from around the world. Its unique topography and vibrant culture make it a cornerstone of Chinese tourism. Guilin's scenic wonders, including the famous Lijiang River and Elephant Trunk Hill, highlight the city's cultural significance and status as a must-visit location for nature lovers and travelers alike. [Photo/Xinhua]
